Carseat Covers


The Perfect Car Seat Cover for All Seasons.
We know you’ll love our universal Car Seat Cover. With a variety of fabrics and over 100 designs, there’s a canopy for every season, occasion, and celebration in you and your baby’s life.

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Want the 5-piece set?
For those who want it all and can’t get enough of our canopies, shop the whole caboodle! Our minky fabric is so soft, the whole caboodle has even more to love.

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New Mom Essentials

There’s no way to be a perfect mother and a million ways to be a great one. “Mom-ing” is no joke, and these essentials will ease the stress of motherhood. Adjustable nursing covers, ultra-soft nursing pillows, and stylish baby wrap carriers!

We Think You'll Love

Who knew that such small feet could leave such big imprints on your heart? Our shoes will leave your little wanderer feeling more comfortable than ever.

Trendy Canvas Sneakers
Our “walkers” are made tougher and stronger with your little one and their adventures in mind.

Baby Shoes


What began as one mom’s journey to simplify motherhood has grown into a world-leading brand in the mom and baby industry.

We take pride in being one of the pioneers of this fast growing, modern motherhood industry. With every product we thoughtfully design, and every brand we build, we are committed to showing moms around the world that motherhood can be made functional yet fashionable with the many products we offer.

We look forward to growing with you and your family and becoming your go-to brand for all things mother and baby.


We Do:

Mother, baby lifestyle products with a focus on design and style.


September 2005

Our Focus:

Original designs, inspiring moms to step out of the norm with their baby gear.


Pleasant Grove, UT


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